For 10 years, Hugo Boss has sponsored round-the-world single-handed sailor Alex Thompson; his heroics in races like the Vendee Globe, the world-famous Fastnet and others have put the Hugo Boss name in front of countless international sailing fans. During the last two years, Thompson and Boss have dialed up the daredevil quotient significantly. First there […]
2014 Boat Shows cause for enthusiasm
February 26, 2014 By
The only thing chilly about the first few Boat Shows this winter has been the weather here in the Northeast. Beyond that, activity has been decidedly hot and, despite the arrival of yet another Arctic Vortex, this week’s New England Boat Show in Boston continues the warming trend. Press reports from Miami, Providence and Chicago […]
Dangers of Losing Net Neutrality That Nobody’s Talking About
January 20, 2014 By
You might have heard the recent hubbub about and wondered what exactly is “net neutrality”. Here’s a very short overview and should allow you to handle yourself when the topic comes up during casual dinner conversation. “net neutrality” – the principle that Internet service providers should enable access to all content and applications regardless of the […]
New Years’s Resolution – Get a mobile site for your business
January 9, 2014 By
Resolve to make this a MOLO year for your business. What is MOLO? Beyond being our contribution to the societal ill known as acronymitis, MOLO is a strategy to harness the power of the mobile phone to drive customers to your local business. More people will access the Internet via mobile devices than with their […]
Mastering Google’s new local search carousel
November 7, 2013 By
You might have noticed a strip of photos in a black box when searching for local hotels, restaurants or bars, it’s Google’s Carousel. It first appeared on tablets last year and was tested on desktops during the spring. Last summer Google started rolling it out to all U.S. users. Instead of the traditional vertical listings, there […]
Create Small Business Saturday Success
October 7, 2013 By
As a small business, we here at Walden Pond Design are always looking for ways to “punch above our weight”. Given this, we thought many of our fellow small business owners in retail might be interested in the American Express Small Business Saturday program. Created to help small businesses stand out during the frenzy […]
Mobile is here; are you ready ?
September 11, 2013 By
In 2012, the number of mobile phones surpassed the number of landlines and telephony was officially a ‘mobile technology’. Almost overnight, the way boaters communicated with family and friends, with one another and dock or harbormasters was forever changed. Sweeping change is happening again: analysts project that by year’s end, more people will get online […]
Latest Launch Beebe Dock & Mooring Systems
September 4, 2013 By
The entire crew at Walden Pond love the water. It’s not uncommon to find us sailing to Block Island, clamming or catching a 25 pound strip bass from a kayak. As a matter of fact, 10 years ago one of our graphic designers was a lobster fisherman. Thus we jumped at the chance to work […]
New sites looks great, but traffic doesn’t !!
July 29, 2013 By
I have heard this story too many times and feel it’s time to share the remedy. A successful online inflatable boat company recently launched a new site. The new site looked great and they anticipated a positive bump in sales. Wow were they disappointed. Sales were off almost $10,000 thirty days after the launch of […]
Is your site built for speed ?
June 19, 2013 By
According to study by Akamai 40% of users will abandon a web page if it takes more than three seconds to load. Slow loading websites are bad for your business. In a store you will wait a few minutes to speak with a salesperson, but on the web you can simply close the slow loading […]