For 10 years, Hugo Boss has sponsored round-the-world single-handed sailor Alex Thompson; his heroics in races like the Vendee Globe, the world-famous Fastnet and others have put the Hugo Boss name in front of countless international sailing fans.
During the last two years, Thompson and Boss have dialed up the daredevil quotient significantly. First there was Thompson’s amazing keel walk which garnered 2 million views on YouTube and a ton of exposure on sailing and lifestyle websites. And then yesterday, just three months after inking a four-year extension to their relationship, Thompson and Boss released this outrageous mast walk video. The dashing, derring-do depicted here should easily double any media coverage received to date – a great marriage of courage and charisma. Enjoy!