It’s probably been many years since you were assigned homework. 

Below are some questions that will help us create a more effective site for your business. We’ll discuss your answers in our kickoff session.

  1. What does your company do?
  2. What is your unique selling proposition, what separates you from your competition?
  3. How would you describe your ideal customer? Demographics? Psychographics?
  4. Who are your three top competitors? Why would someone choose you over them?
  5. Which is your most profitable business sector?
  6. Which aspect of your business do you wish to expand?
  7. How do you get most of your business?
  8. Where do you want to be in three years?
  9. What are your objectives for the new site:  new customers? additional business from existing customers? Thought leadership hub? etc.
  10. Are there any weaknesses or inefficiencies that could be addressed in your new site? (Example are people calling up and asking the same question that could be addressed in FAQ’s)
  11. What keywords are important to your success?
  12. How will the success of this site be measured? Are there any baselines that exist?
  13. Please list 3 websites you like and tell us why you like them.
  14. Please list 3 sites you don’t like and tell us why you don’t like them.