For 10 years, Hugo Boss has sponsored round-the-world single-handed sailor Alex Thompson; his heroics in races like the Vendee Globe, the world-famous Fastnet and others have put the Hugo Boss name in front of countless international sailing fans. During the last two years, Thompson and Boss have dialed up the daredevil quotient significantly. First there […]
Mobile is here; are you ready ?
In 2012, the number of mobile phones surpassed the number of landlines and telephony was officially a ‘mobile technology’. Almost overnight, the way boaters communicated with family and friends, with one another and dock or harbormasters was forever changed. Sweeping change is happening again: analysts project that by year’s end, more people will get online […]