It’s probably been many years since you were assigned homework.
Below are some questions that will help us create a more effective site for your business. We’ll discuss your answers in our kickoff session.
- What does your company do?
- What is your unique selling proposition, what separates you from your competition?
- How would you describe your ideal customer? Demographics? Psychographics?
- Who are your three top competitors? Why would someone choose you over them?
- Which is your most profitable business sector?
- Which aspect of your business do you wish to expand?
- How do you get most of your business?
- Where do you want to be in three years?
- What are your objectives for the new site: new customers? additional business from existing customers? Thought leadership hub? etc.
- Are there any weaknesses or inefficiencies that could be addressed in your new site? (Example are people calling up and asking the same question that could be addressed in FAQ’s)
- What keywords are important to your success?
- How will the success of this site be measured? Are there any baselines that exist?
- Please list 3 websites you like and tell us why you like them.
- Please list 3 sites you don’t like and tell us why you don’t like them.